ServiceTitan is software for commercial and residential trades, with a product family and a long list of add-ons for call centers, dispatch, pricebooks and fleets. A shop of 3 to 25 people looking at alternatives usually wants the jobs, the reviews, the posts and what the shop knows working together without a software team to run them. Martello's answer is one connected stack, with Mycel as the brain and TradesBackbone running the jobs.
Who ServiceTitan fits, in its own words
ServiceTitan describes itself as "AI software for commercial and residential trades", with residential trades from HVAC, plumbing and electrical to pest control, roofing and garage doors, and commercial trades such as mechanical, refrigeration and fire and life safety.
Its product line includes ServiceTitan, FieldRoutes, Aspire, Convex and Conduit, and its add-ons include Contact Center Pro, Dispatch Pro, Pricebook Pro, Fleet Pro and Marketing Pro.
Its pricing page shows Starter, Essentials and The Works with "Request Pricing", priced per technician. A shop with a contact center and a dispatch team will find tools for both in that add-on list.
From ServiceTitan's own public site, read October 28, 2026. Products change; check their site for the current picture.
What a shop of 3 to 25 people actually needs
Every field service app schedules, estimates and invoices. The work that slips in a small shop is around the app: the missed call, the review nobody asked for, the post nobody wrote. Here is how the jobs side runs in TradesBackbone.
One board for the day
The office sees every job on one board and assigns it by tapping a name or dragging it. On Pro, route order suggests the driving sequence with drive time per leg.
Estimates the customer approves from a text
Send the estimate as a text link, ask for a deposit at approval, and the approved estimate becomes the job and the invoice.
Memberships and maintenance
On Pro, membership plans track visits and member discounts, and maintenance visits come up on the schedule on their own.
Books your accountant can use
On Pro, customers, items, invoices and payments sync to QuickBooks Online.
One connected stack, with Mycel as the brain
TradesBackbone runs the jobs: scheduling, dispatch, estimates, invoices, card payments and follow-ups. Mycel is the brain, the shop's memory and the owner's desk, and with Mycel connected, the AI front desk answers customers from what you choose to share there. ReputeLift asks for the review when a job is marked complete and works on getting you found in Google and AI search. SynthPrism drafts your social posts and publishes them.
Mycel
The brain
Your business's memory and the owner's desk: notes, files and what your shop knows, in one place. With Mycel connected, TradesBackbone's AI front desk can answer customers from what you choose to share there.
TradesBackbone
Customer ops for the trade shop
Scheduling, dispatch, estimates, invoices, card payments and follow-ups, with the office at a desk and techs on a phone working the same records.
ReputeLift
Reviews and getting found
Review asks at the right moment, replies in your voice, and getting found in Google and AI search. Marking a job complete in TradesBackbone can hand the review ask to ReputeLift.
SynthPrism
Posts, drafted and published
Drafts your social posts and publishes them, so the shop keeps showing up without anyone sitting down to write.
Moving your records over
The import screen has a ServiceTitan option. Export your customer, job and invoice reports as Excel files from ServiceTitan, upload them, and the columns come pre-matched to ServiceTitan's export headers. You see every row before anything is saved, and importing the same file twice updates records instead of making duplicates.
What are the alternatives to ServiceTitan for a small trade shop?+
Shops of 3 to 25 people often compare a few field service apps. The question worth asking first is what you want working around the job app: calls, reviews, posts and what the shop knows. Martello's answer is one connected stack, TradesBackbone for the jobs with Mycel as the brain, ReputeLift for reviews and SynthPrism for posts.
Who is ServiceTitan built for?+
By its own description (read October 28, 2026), ServiceTitan is software for commercial and residential trades, with a product family and add-ons such as Contact Center Pro and Dispatch Pro. Its pricing page says pricing is per technician and on request.
Can I bring my ServiceTitan data into TradesBackbone?+
Yes. The import screen has a ServiceTitan option for customer, job and invoice report exports. ServiceTitan reports are configurable, so you confirm the column matching and see every row before anything is saved.
What size shop is TradesBackbone for?+
Trade shops of about 3 to 25 people. It is not built for a shop with a call center and a full-time software admin.
How do I find out if it fits my shop?+
Start a free trial and look around, or book a 15-minute walkthrough of TradesBackbone first.