Simple pricing. No surprises.

Flat monthly pricing. 3, 10 or 25 users included with the plan, then $40/mo per extra user. No annual contracts, no implementation fees. Everything you need to run the business — plus an AI that answers the phone.

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Starter

For the owner-operator

$129/mo

Up to 3 users, then $40/mo each

Up to 3 users, then $40/mo each
Jobs, scheduling & dispatch
Estimates, invoices & payments
Price book + 15 trade packs
QuickBooks & CSV import
Basic automations (reminders, reviews)
500 texts a month, then $0.04 each
3,000 emails a month, then $3 per 1,000
Calls on a business number you get from us: $0.05 a minute
200 AI Brain actions a month, then 400 more for $35

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Pro

For growing teams

$299/mo

Up to 10 users, then $40/mo each

Up to 10 users, then $40/mo each
Everything in Starter
Double-entry accounting + job costing
QuickBooks Online two-way sync
Recurring service / route management
Membership & service plans
AI Brain — ask your business
Advanced automations
Email campaigns & re-engagement
1,000 texts a month, then $0.04 each
10,000 emails a month, then $3 per 1,000
Calls on a business number you get from us: $0.05 a minute
800 AI Brain actions a month, then 400 more for $35

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Elite

For established operators

$649/mo

Up to 25 users, then $40/mo each

Up to 25 users, then $40/mo each
Everything in Pro
AI customer support (AI Front Desk) included: answers texts, website chat, IG & FB DMs and comments
Open API & integrations
Priority support
2,000 texts a month, then $0.04 each
25,000 emails a month, then $3 per 1,000
Calls on a business number you get from us: $0.05 a minute
1,000 AI Brain actions a month, then 400 more for $35

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Operations

For multi-location operators

$1,499/mo

Up to 25 users, then $40/mo each

Up to 25 users, then $40/mo each
Everything in Elite
Multiple locations: per-branch profit and loss, staff tied to their branch
AI customer support (AI Front Desk) included: answers texts, website chat, IG & FB DMs and comments
Open API & integrations
Priority support
8,000 texts a month, then $0.04 each
40,000 emails a month, then $3 per 1,000
Calls on a business number you get from us: $0.05 a minute
4,000 AI Brain actions a month, then 400 more for $35

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Usage past a plan's allowance is billed with your plan at the rates shown, and you get an email at 80% and 100% of each allowance. Overage stops at your plan's monthly price each month, so a bill can never run away. Texts and calls on your own Twilio account are not counted.

Annual billing is 12 months for the price of 11. Founding customers get 15% off for the first year, and running two or more Martello apps takes 10% off each. Discounts don't stack past 20% off (10% on Starter).

AI customer support, built in

Answers your customers from your knowledge, hands off to you when it should, and reports what it handled. It answers texts, your website chat, and Instagram and Facebook DMs and comments, writes drafts for you to approve until you let it reply on its own, and books jobs only with your OK. Included on Elite, or add it to Starter or Pro for $149/mo ($137/mo billed yearly).

Agency — run TradesBackbone under your own brand

$499/mo ($5,489 billed yearly) for 10 managed client businesses, 3,000 pooled AI actions, per-client branding and custom domains. $69/mo per client beyond the first 10.

Get the Agency plan

Your plan includes the software, the setup guides and email support. Want us to set it up for you? That's done-for-you, quoted per project.

Every plan starts with a free trial. From $129/mo after trial. No contracts. Cancel anytime.

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